Effective Local Marketing Brisbane
People love to shop and have key services available in their local area. Convenience and the desire to support local businesses are important factors for people.
Local marketing initiatives are highly beneficial for businesses that primarily serve customers within a specific location. Businesses such as cafes, coffee shops, restaurants, hairdressers and barber shops, real estate agencies, health professionals, trades – plumbers, electricians, home/garden maintenance are examples of local businesses that rely upon local support.
What is a crucial local marketing initiative that would benefit local businesses? Google Business Profile.
A complete and up-to-date Google Business Profile is crucial for attracting local customers. This profile is often the first point of contact for potential customers, influencing their decision to call, visit, click through to your website, or seek alternatives.
This is where I can help. I know how to complete a GBP to maximise the opportunity of a search enquiry becoming a paying customer. This involves listing the services and/or products you provide, adding photos, and completing all the key information customers are looking for.
I will review your website content to ensure consistency with your Google Business Profile (GBP). Google has strict guidelines for formatting information such as address, trading hours, and location maps.
This means you can stay focused on what you do best while I work on what I do best.
“Yvonne’s company, Local Marketing 101, has been instrumental to the growth and success of our company and since 2021 has helped us achieve a market share well in excess of our growth targets.”
Sam McFarland
CEO, Link Properties
Regular Updates
Google prioritizes up-to-date information to deliver the most relevant search results. Your Google Business Profile can ensure your business’s latest updates are readily available.
You can integrate a photo or video clip with a concise, informative story highlighting a specific aspect of your business.
Google and AI now source their information from this key location.
Don’t have the time to do this?
I do! Creating the regular updates is part of my service offerings and I enjoy this aspect of the work. I know how effective it is!
Regular Updates
Google prioritizes up-to-date information to deliver the most relevant search results. Your Google Business Profile can ensure your business’s latest updates are readily available.
You can integrate a photo or video clip with a concise, informative story highlighting a specific aspect of your business.
Google and AI now source their information from this key location.
Don’t have the time to do this?
I do! Creating the regular updates is part of my service offerings and I enjoy this aspect of the work. I know how effective it is!
How will I know my Google Business Profile is effective?
The profile provides data on the number of calls, website clicks, direction requests, and, if applicable, bookings per day. This data can be compared to previous months or the same month of the previous year. You can see at a glance the numbers and how the profile is trending.
It also shows what keywords people have used to find you. This is important information that can be utilised for the content of your website and the GBP.
Apart from the anecdotal evidence of noticing you’re getting busier and sales are increasing, there is specific data that measures the effectiveness of the profile.
Website
An effective Google Business Profile (GBP) relies on a well-optimized linked website. This often requires improvements in SEO, content quality, and content structure.
I will make recommendations for improvements and once they’re implemented, this will positively impact the rank of the website and GBP.
When multiple local businesses offer similar services, like coffee shops, Google determines their ranking. Naturally, you’ll want your business to appear in the top three.
That’s where I want you to be! Let me help you achieve that or maintain it.
SOCIAL MEDIA MARKETING
Facebook and LinkedIn are my specialities.
Facebook fans enjoy regular updates from Facebook company pages. If you lack the time or need assistance, I can provide support.
Also, Facebook Ads offer excellent, cost-effective results. Their in-depth user data enables highly targeted ad creation, ensuring efficient ad spend within specific niches.
I honed my skills in creating highly effective Facebook Ads when I had my own online retail business.
LinkedIn is excellent for developing personal and company brand awareness. It’s perfectly suited for Business-to-Consumer marketing as well as Business-to-Business.
It’s a platform that requires commitment to a strategy. In doing so, it delivers results.
“We’ve been working with Local Marketing 101 for many years and they have consistently delivered excellent customer service and professional marketing support. The team is knowledgeable, responsive, and always willing to go the extra mile to provide clear, insightful advice tailored to our business needs. Their marketing expertise has helped us stay ahead in a competitive market, and their genuine commitment to customer service makes them a valued partner. Highly recommend to any business looking for reliable and effective marketing support.”
Carla Seirlis
Executive Director
Building Industry Credit Bureau